THE ROLE OF CEPC INFRASTRUTURE PROJECTS ON RESIDENTS’ QUALITY OF LIFE: THE MEDIATING ROLE OF THE TOURISM DEVELOPMENT
DOI:
https://doi.org/10.55733/jpcs.v4i1.63Keywords:
Quality of life, CPEC, infrastructure project, tourism developmentAbstract
The research objective was to study the effects of CPEC on the resident’s quality of life and exploring the mediating role of the tourism development. To obtained the study objectives a questionnaire was designed to collect the data from the study area using random sampling. The current research utilizes PLS-SEM for empirical analysis by using SmartPLS 4 software. The results found that CPEC has a substantial impact on the resident’s quality of life and tourism development. Also, this study demonstrates that significant positive connection between tourism development and quality of life of the study area. Therefore, based on the PLS-SEM results, the government should expedite the CPEC projects and start new projects in Gilgit-Baltistan. However, to counteract the negative environmental effects of the CPEC, appropriate long-term sustainable planning is needed. Last but not least, energy crises is the main factor affecting tourism in the area. Therefore, government should initiate a mega project of energy to overcome the energy crises in Hunza.
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